We are Rattlesnake Group — a professional, award-winning social media marketing agency based in London. We create a connection with your audience through social networks.
To ensure that your product or service will receive maximum appeal to your target audience, our marketing team will establish a distinct advertising campaign based on your business specifics and advanced analytics.
To launch successful marketing campaigns, we involve specialists from various fields: copywriters, marketers, designers, and many others. We build and customise teams for each specific project and task.
We take into account the values and principles of your brand and the goals and objectives of the communication strategy. In this way, we can maintain the integrity of the brand image at all stages of interaction with the audience.
Analytics & Research
Before starting a project, we conduct an in-depth market and competitor analysis to learn about your industry as much as we can. We never take your competitor results and strategy as a benchmark. On the contrary, we are the trendsetters.
Importance of Social Media Marketing for businesses
Improves brand awarenesses
Helps to reach new prospective customers
Increases brand loyalty among established customers
Improves website rankings
Improves prestige and company image
Improves customer experience
Reduces customer loss rate
How does remarketing work?
Nobody likes lost clients. With advanced data-driven marketing tools, we can significantly reduce customer loss rate and stimulate lost clients to return and take the desired action.
We segment users who have displayed some interest in your product but did not take the desired action and target them back by advertising products that interested them through social media channels.
“You do not have to trust your inner voice when there is data that speaks for itself.”Rattlesnake Group LimitedMarketing Department
Expand your customer base: Lookalike audiences
It is more efficient and reasonable to advertise to an audience with similar interest to those already forming your existing customer base. We can help to utilise data and build lookalike audiences — a set of users who are similar to people already interacting with your website in a certain way. As a result, we can expand your potential customer base more efficiently and at a lower cost.
Lookalike audiences reveal unexpected commonalities among your customer. Lookalike audiences turn out to be much more effective than simple interest-based targeting. Facebook’s algorithm analyses billions of different data points to form a pool of people almost identical to your ideal target persona.
Event and value optimised ads
Setting up a concrete goal
We can highlight the desired action taken on your website and advertise to an audience that will likely take similar action. Without pixel, the only conversion one can optimise basic Facebook ads is for link clicks. With Facebook Pixel, we can optimise ads for conversions that align more closely with concrete business goals, like purchases and subscriptions.
We can go further and optimise your ad audience based on a specific value. An algorithm will show your ads to the people who are most likely to make high-value purchases.
Social Media Marketing services
Answers to your questions
Social networks account for almost active 5 billion users. Social media channels are essential for any business to connect with customers, increase brand awareness, generate new leads and sales or validate their brands.
We at Rattlesnake take a responsible approach to each task. For us, the quality of work we deliver means a lot. When working even on small scale projects, we delegate a full-fledged team of relevant specialists. A typical project is managed by at least four specialists, including a marketer, designer, content creator and SMM specialist.
- Marketer — forms a strategy and conducts a niche analysis.
- Designer — creates visuals and uniform style of an account, designs and develops good looking posts.
- Content creator — writes posts and selects the necessary speech style for the target audience.
- SMM specialist — engages and communicates with an audience, bloggers and influencers and constantly monitors an account performance.
It takes at least two to three months to see the first results. The first month of work is devoted to the launch of the project: forming a strategy, design, testing hypotheses and building a loyal community. Next, we actively work on growing the number of followers, cooperating with influencers and engaging with the audience. When there is enough data to analyse and draw, we can start paid social advertising campaigns.
We do not use forbidden automation tools and other non-ethical ways to grow your audience because this will ruin your account performance in the long term.
Professional SMM services involve many activities: strategy development, layout design, content creation, copywriting, regular posting, customer support and community management, interaction with influences, advanced data analytics, paid & non-paid promotion campaigns and regular performance reporting.
If you are a professional company with serious business goals, then one specialist will not have enough time and resources to manage your social media activities at high quality.
Working with an agency guarantees the involvement of a diversified team of professionals that deliver stable and significant results.
Social networks can generate more sales and leads and increase brand awareness. Social networks set up a relationship between a company and consumers and help to receive valuable feedback.
We can guarantee followers influx, generation of traffic and leads but not sales. The reason is that external factors do not depend on us: quality and competitiveness of your products or services, market conditions and others.
Here you can find answers to frequently asked questions. If you still have any questions or would like to clarify project details, send us an email, and our team will get back to you shortly.