Free TON

Community-driven blockchain
Competition project

About the project

This project was developed for the Free Ton Web & Design Identity competition.

Free TON is a high-performance, scalable and secure blockchain platform with a throughput of millions of transactions per second.


  • Logotype & Identity Concept

“Decentralized Governance, Partnerships and Technology.”

Free TONProject year: 2021
Free ton blockchain logo design

The concept

The logotype has a form of a triangle. The triangle sides form a crystal shape inside the logotype. The shape of the triangle reflects the ‘T’ letter that stands for Ton Crystal.

In this way, the logotype becomes functional. It reflects both the crystal icon and the first capital letter of the project.

The gradient colour palette indicates an infinitive stream of innovation that flows around the triangle sides. The sides of the triangle are closely aligned and form a unified and secure element.

At the same time, the triangle sides are disconnected. The disconnected triangle sides are the reference to decentralisation and scalability.

Detached logotype elements form a gap and reflect a reference to scalability and freedom. At the same time, individual detached logotype elements still assemble a complete shape, just as decentralised applications behave within the blockchain environment.

At first glance, this is a simple triangular shape that is easy to remember and recognise. However, due to the numerous elements and details, this logotype is extremely informative and contains the deep idea and philosophy of the project.

Importantly, the logotype is dynamic and can easily be adapted to various sub-governances and upcoming trends.

Free ton blockchain ID card design
Free ton blockchain bank card design
Free ton blockchain sticker design
Free ton blockchain badge design


Free Ton’s base colours reflect security, innovation and infinity. These specific colours are widely used in different graphic elements such as backgrounds, patterns, lines, texts, symbols and graphics. Use dark blue as the main text colour on a white background instead of full black.

Deep Blue






Free ton blockchain YouTube channel design