Lemsquk Evo

Organic lemonade producer

About the project

Lemsquk Evo is an organic lemonade born in Estonia. We designed a minimalistic and brave brand that is targeted primarily at young and energetic individuals. 

We designed two different packages – mango and lime. Both designs are bright and explosive just as Lemsquk Evo.

Services:

  • Logotype Development
  • Branding
  • Packaging Design & Development

“Exactly what you need to cool off on a hot summer day.”

Lemsquk EvoProject year: 2021
Lemonade packaging design

Logo Design

The logo is a combination of leaf, mango and lemon. Abstract illustrations of these elements create an explosive mood for the Lemsquk Evo brand.

If you look closely, you can see how the elements form an umbrella - this is the whole idea of the logo. The umbrella symbol prevents negative vibes because Lemsquk Evo gives only a good mood and positive emotions.

Lemonade packaging design

Colours

Colours set the mood, they are bright and rich. These colours give vibes of summer and fresh fruits. On the store shelf, these colours will stand out and attract consumers.

Green
Yellow
Purple

Packaging design

The main elements of the packaging design are illustrations of young and cheerful teenagers. 

The main task was to convey the cheerful mood and explosive character of the lemonade. In general, the packaging turned out to be very bright and attractive. Exactly what you need to cool off on a hot summer day.