Ajar Cosmetics

Cosmetics brand

About the project

The well-known phrase “There are no ugly women, only lazy ones” is the philosophy of Ajar brand. Ajar is a French brand, an expert in cosmetics and facial care. A new series of facial products called ‘Aqua soft’ is a true innovation in the cosmetics industry that makes the skin feel like velvet.

Our design team helped to represent the centuries-long history and philosophy of Ajar brand in one brand.

Full-cycle services

  • Logotype Development
  • Branding
  • Packaging Design & Development

“There are no ugly women, only lazy ones”

Ajar CosmeticsProject year: 2021

Packaging Design

The main element of Ajar Cosmetics packaging is the symbol on the logo. The symbol on the logo is the core philosophy of Ajar Cosmetics - Ajar unlocks the key to beauty for all women.


The packaging design is simple yet attractive. It doesn't overwhelm consumers with unnecessary information. It is clean and truly beautiful, just like every woman's skin should be.


Emerald is the main branding color. This color reflects luxury and radiance and is used in most of the signature corporate elements.