Bakery cafe chain

About the project

A crisp crust of fresh bread or a favourite pastry with coffee in the morning will not leave anyone indifferent. Vatrushka is a bakery cafe chain that offers fresh bread and buns in the heart of London. It is a bright and delicious brand in a modern interpretation of a century-old product. For this brand, we have developed a logo, brand book and packaging design. We have also developed an interior design concept and banners.

Full-cycle services

  • Logotype Development
  • Branding
  • Brand strategy & platform development
  • Packaging Design & Development
  • Interior design
  • Social Media Marketing

“Bread is the staff of life”

VatrushkaProject year: 2021

Centuries-old traditions

The brand is based on centuries-old traditions in a modern interpretation. The name of the brand comes from the product of ancient Slavic cuisine – “Vatrushka”. It’s a round bun with a curd filling in the middle.

The logo has a shape of a simplified bun. The style of the brand itself is laconic, simple, but dynamic. Branding elements are agile and can adapt to any media format.


The main colours in the corporate identity system are millet, basic grey and dark grey.

The brand is based on a simple yet charming ideology. Corporate colours look great on any media and packaging design. The colours are easy to use and apply to any media source. The main colour of the logotype is dark brown — classic and stylish, and eternal.





Dark brown


Packaging Design

The branded paper designed by our team is the main packaging element of Vatrushka.

Paper as the main element was not chosen by chance. We all gladly unfold our purchases, and when there is aromatic bread with a crispy crust or a soft breakfast roll, this process becomes even more enjoyable. The quality branded paper makes consumers enjoy Vatrushka products enjoy at first touch.


The diamond pattern is reminiscent of the cut on traditional oven bread. There two types of illustrations selected as the main elements of packaging — a bread roll and a bun.

“Enjoy fresh and fragrant bread every day!”

Technical specification

Create a luxurious brand for true connoisseurs of bakery products.


We have designed an outstanding brand concept, a set of branding elements, packaging design and advertising banners.

We further developed a design for an Instagram social media profile.