It is no surprise that social media became the driving force in the development not only of our day to day affairs but also in the expansion of different businesses. Indeed, with more and more entrepreneurs transferring their operations into the online domain, one of the easiest and cheapest ways do to so comes out precisely from social media. Today, we would like to share some tips about how one can improve their affairs by utilising the existing platforms. Instead of delving into each social network, we will give a brief overview of how social media can help small businesses to thrive.
First and foremost, any social media is practically a free tool for marketing that can be employed in seconds and applied for business needs straight away. So if your business still does not own any social presence, we highly recommend to start one immediately. Before 2015, most of the online marketing was carried out via Facebook and Youtube to a certain extent, and it was limited, not stratified and highly complicated. However, when Facebook absorbed Instagram and made it another marketplace for selling goods and services, by introducing adverts and business accounts, it became clear that the initial idea of directly connecting people online from all over the world became altered and, as a result, elevated to another level, i.e., purely commercial.
Right now, on average, it takes fifteen minutes to register a business account and start targeting your audience and promoting goods and services. With that in mind, social media are so effective today precisely because businesses can micro-target their audience purely through blogging about what they do. With specific tools of social media analytics like Pixels or Pinterest ads, small companies can compete with large corporations. The following tools provide unique benefits of social media marketing for small businesses because they allow you to talk to your customers and followers directly. What they also allow is the extraction of information about the buyer’s persona. This puts your dialogue with customers on a more profound level as through these tools, you can track their interests and other data that can be used to sell products to them in the future according to their needs. As a result, companies can build a stable relationship over a certain period rather than starting from cold calls in an attempt to make a sale upfront.
With that in mind, the presence of blogging on Facebook, Instagram, Youtube or any other social media for that matter became the necessity as users would go to check for the online representation before obtaining a particular good and/or service. Statistics suggest that more 40% of digital consumers use social networks for upfront research of new brands and products. In other words, without a digital print, it is nearly impossible to compete in the new digital marketplace.
Nonetheless, it is never about the quantity of what one posts but purely about the quality. There is a wrong belief among the small businesses that the more information you post and share, the more feedback you will receive. Although it might sound right, in reality, social posts, as any business propositions, should offer real value. Think of it as a pitch that you need to sell in front of the investors. To succeed in the latter endeavour, one needs to be sharp and precise, instead of blabbering for hours. As we mentioned earlier, social media is about building a relationship, and for that, you need to be smart, moderately articulate, and more importantly, you should post great and engaging content. A survey that was done by Stackla indicates that 57% of consumers think that less than half of brands create content that resonates as authentic. So, don’t miss out on the opportunity of providing your audience with the first-class content as for that you will be rewarded handsomely without a doubt in no time.
To sum up, what we have discussed here today, I would like to outline each thesis separately:
1) Start Social Media presence – it is free, and it is fundamental to have.
2) Use all the available tools for analytics as they are here to help you to find the right audience.
3) Be creative, stand out from the crowd, as it is more important to be conspicuous because of what you do and how you do it, rather than just spamming average content.
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